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2024 is the year to take on the spectrum of tools currently trending in digital marketing to guide us toward our objectives.

These are the four most impactful marketing trends heading into 2024 that I'm already putting into practice. Stick around to discover how they can elevate your brand strategy.

1 . AI for Optimization and Personalization

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Product Studio uses Generative AI to help you create custom scenes for your product images through simple prompts.
Meta Advantage+ taps into AI to analyze data and make savvy decisions on budgeting, audience targeting, and location for your digital campaigns.
Predictive software tracks buying behaviors and streamlines the shopping experience through automated actions.
Dall-E or Midjourney are facilitators for creative processes but also help to create innovative brand elements.

2 . Building Real Connections

Connecting with our community means understanding their pains, concerns, and goals and tapping into what motivates them.

Social listening tools and gathering frequent customer feedback can help you build strong and genuine connections with your community.
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3 . Tapping into Technology in Design

Here are some of the design concepts that we’ll explore this year:

Pixelation: Inspired by classic 8-bit video games, this trend evokes nostalgia and comfort.
Surrealism: This time, heavily influenced by the generation of images using AI, surrealism returns to help us reconsider how we perceive the world, employing ethereal and fantastical designs.
Vibrant Colors: Brands are pursuing eye-catching and disruptive branding, with vibrant colors emerging as an excellent tool to achieve this goal.

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4 . Think Mobile First

In the United States, over 100 million people use smartphones, and more than 70% of online activity comes from these devices. Focusing on providing an outstanding mobile marketing experience is crucial for 2024.

Here are some questions to ponder on this topic:

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Does my brand have an app? Is it necessary?
How's the user experience on our mobile website?
Is shopping on our mobile e-commerce platform easy for our customers?
Does our brand have a mobile-friendly design?

The marketing trends going into 2024 focus on using new technologies to take our brands to the next level. In a world saturated with ads and users overwhelmed by information, it's an opportunity to explore how these new insights can enhance brand performance, making them impactful, memorable, and sustainable over time. Now is your turn to apply them to your brand.